UX Leadership:
Growing People, Teams, and Processes
UX/UI team leader in Experience and Engagement product suite
About the product suite
The Engagement suite includes tools like QR-to-App, Referral-to-App, and more – all designed to help marketers create seamless, personalized user journeys from any touchpoint into their mobile apps. These tools aim to eliminate friction, improve the end-user experience, and enhance performance measurement.
My role
As the UX team leader for the Engagement product suite, I was responsible for setting design strategies that transformed our product into a self-serve solution. I focused on enhancing user experiences and embedding structured UX processes and best practices within an agile development environment.
- Helping build the company's design guild: Took an active role in recruiting and onboarding over 10 UX and Product designers professionals, ensuring strong team fit.
- Coaching for growth: Completed AppsFlyer’s internal coaching program, designed to create a company-wide community of mentors aimed at strengthening individual growth, deepening team connection, and driving engagement.
More information about the suite
My contribution
- Team leadership: Managed and mentored a team of Product Designers, helping them develop their skills, broaden their impact, and stay motivated. I focused on balancing individual growth with team dynamics and company goals.
- Process improvement & cross-team collaboration: Improved workflows and communication between Design, Product, and Engineering- reducing friction, increasing clarity, and enabling faster, more effective execution.
- Data driven decision making: Encouraged and mentored our team to ground decisions in evidence by incorporating analytics, user research, and usability insights into our design process.
- Embedding UX prioritization into product workflows: Introduced a structured way to collect, prioritize, and address UX issues, helping the team stay consistently user-focused and proactive in improving the experience.
- Facilitating product decision making through customer feedback: Led a customer requests workshop, analyzing 100+ feature requests. Using a categorization and user-value scale, I helped teams agree on which features to prioritize, defer, or drop-and why. I also set up ongoing routines to monitor support tickets and CSM feedback, keeping decisions rooted in real user needs.
OneLink API Dashboard
OneLink API generates a large number of OneLink personalized links instantly for large-scale campaigns, via SMS, and more. The dashboard displays the daily, monthly, and three-month API usage.
Additional key tools of this suite
The skilled designers I had the pleasure of leading were responsible for the design of numerous complex workflows, covering dozens of pages. Here’s a peek at a few more products and features:
eynat.pikman@gmail.com
+972-52-5866151
UX Leadership:
Growing People, Teams, and Processes
UX/UI team leader in Experience and Engagement product suite
About the product suite
The Engagement suite includes tools like QR-to-App, Referral-to-App, and more – all designed to help marketers create seamless, personalized user journeys from any touchpoint into their mobile apps. These tools aim to eliminate friction, improve the end-user experience, and enhance performance measurement.
My role
As the UX team leader for the Engagement product suite, I was responsible for setting design strategies that transformed our product into a self-serve solution. I focused on enhancing user experiences and embedding structured UX processes and best practices within an agile development environment.
- Helping build the company's design guild: Took an active role in recruiting and onboarding over 10 UX and Product designers professionals, ensuring strong team fit.
- Coaching for growth: Completed AppsFlyer’s internal coaching program, designed to create a company-wide community of mentors aimed at strengthening individual growth, deepening team connection, and driving engagement.
More information about the suite
My contribution
- Team leadership: Managed and mentored a team of Product Designers, helping them develop their skills, broaden their impact, and stay motivated. I focused on balancing individual growth with team dynamics and company goals.
- Process improvement & cross-team collaboration: Improved workflows and communication between Design, Product, and Engineering- reducing friction, increasing clarity, and enabling faster, more effective execution.
- Data driven decision making: Encouraged and mentored our team to ground decisions in evidence by incorporating analytics, user research, and usability insights into our design process.
- Embedding UX prioritization into product workflows: Introduced a structured way to collect, prioritize, and address UX issues, helping the team stay consistently user-focused and proactive in improving the experience.
- Facilitating product decision making through customer feedback: Led a customer requests workshop, analyzing 100+ feature requests. Using a categorization and user-value scale, I helped teams agree on which features to prioritize, defer, or drop-and why. I also set up ongoing routines to monitor support tickets and CSM feedback, keeping decisions rooted in real user needs.
Smart Banners Studio
Smart Banners Studio is a self-service platform that enables marketers to design, customize, and publish Smart Banners on their mobile websites without requiring developer support.
Additional key tools of this suite
The skilled designers I had the pleasure of leading were responsible for the design of numerous complex workflows, covering dozens of pages. Here’s a peek at a few more products and features:
eynat.pikman@gmail.com
+972-52-5866151
UX Leadership:
Growing People, Teams, and Processes
UX/UI team leader in Experience and Engagement product suite
About the product suite
The Engagement suite includes tools like QR-to-App, Referral-to-App, and more – all designed to help marketers create seamless, personalized user journeys from any touchpoint into their mobile apps. These tools aim to eliminate friction, improve the end-user experience, and enhance performance measurement.
My role
As the UX team leader for the Engagement product suite, I was responsible for setting design strategies that transformed our product into a self-serve solution. I focused on enhancing user experiences and embedding structured UX processes and best practices within an agile development environment.
- Helping build the company's design guild: Took an active role in recruiting and onboarding over 10 UX and Product designers professionals, ensuring strong team fit.
- Coaching for growth: Completed AppsFlyer’s internal coaching program, designed to create a company-wide community of mentors aimed at strengthening individual growth, deepening team connection, and driving engagement.
More information about the suite
My contribution
- Team leadership: Managed and mentored a team of Product Designers, helping them develop their skills, broaden their impact, and stay motivated. I focused on balancing individual growth with team dynamics and company goals.
- Process improvement & cross-team collaboration: Improved workflows and communication between Design, Product, and Engineering- reducing friction, increasing clarity, and enabling faster, more effective execution.
- Data driven decision making: Encouraged and mentored our team to ground decisions in evidence by incorporating analytics, user research, and usability insights into our design process.
- Embedding UX prioritization into product workflows: Introduced a structured way to collect, prioritize, and address UX issues, helping the team stay consistently user-focused and proactive in improving the experience.
- Facilitating product decision making through customer feedback: Led a customer requests workshop, analyzing 100+ feature requests. Using a categorization and user-value scale, I helped teams agree on which features to prioritize, defer, or drop-and why. I also set up ongoing routines to monitor support tickets and CSM feedback, keeping decisions rooted in real user needs.
Smart Banners Studio
Smart Banners Studio is a self-service platform that enables marketers to design, customize, and publish Smart Banners on their mobile websites without requiring developer support.
Additional key tools of this suite
The skilled designers I had the pleasure of leading were responsible for the design of numerous complex workflows, covering dozens of pages. Here’s a peek at a few more products and features:
eynat.pikman@gmail.com
+972-52-5866151