Redesigning for Clarity:
Enabling Marketers to See Product Value
Overview
Brands across industries use mobile marketing campaigns to attract and retain users, but directing them to the right place within an app after they interact with ads, emails, social posts, or other channels can be technically complex. This suite simplifies the process by providing deep-linking solution.
Users
Mobile marketing managers responsible for owned media channels such as social media, SMS, websites and more.
Problem statement
Initially, the product emphasized technical capabilities rather than aligning with marketers' workflows and goals. This misalignment made it difficult for marketers to grasp the product's value or effectively adopt it, especially those with simpler use cases. Additionally, the growing market for organic traffic emphasized the need for a comprehensive UX redesign to enhance clarity, flexibility, and increase adoption.
Solution
A UX-driven redesign of OneLink’s core link creation and management flows, prioritizing user-centric clarity and flexibility.
Roles & Responsibilities
As the team leader, I closely guided the design process and provided ongoing mentorship to the junior product designer leading the execution, while also providing hands-on design work when needed. I ensured tight collaboration with the Marketing team throughout the project.
This included:
- Restructured the product by introducing distinct flows tailored explicitly to different marketing use cases such as Social-to-App, Referral-to-App, QR-to-App, and more, to ensure alignment with marketers’ jobs to be done. We also created an 'Experience Catalog' that enables marketers to discover and utilize previously untapped features.
- Maintained close collaboration with the Marketing team to ensure alignment on how we convey OneLink’s value proposition.
- Developed a new onboarding experience, informed by extensive user data, significantly reducing complexity and making it much easier for marketers with basic needs to get started.
- Invested efforts in simplifying setup requirements, reducing redundant configurations, and refining workflows to improve usability and create a clearer, more streamlined process.
- Conducted client interviews, meetings, usability testing, FullStory exploration, tickets reviews, and data analysis to ensure our decisions aligned with user needs.
Links creation and management (1/11)
OneLink's core link creation and management flows - Redesign
Project impact
+16% INCREASE IN KPI
Increased number of paying customers who are also active users of the Engagement suite
USER RETENTION
Boosted the number of customers who use more than one experience
USER ENGAGMENENT
Increased the number of advanced features utilization
TRAFFIC
Overall increase in traffic using Engagement links
eynat.pikman@gmail.com
+972-52-5866151
Redesigning for Clarity:
Enabling Marketers to See Product Value
Overview
Brands across industries use mobile marketing campaigns to attract and retain users, but directing them to the right place within an app after they interact with ads, emails, social posts, or other channels can be technically complex. This suite simplifies the process by providing deep-linking solution.
Users
Mobile marketing managers responsible for owned media channels such as social media, SMS, websites and more.
Problem statement
Initially, the product emphasized technical capabilities rather than aligning with marketers' workflows and goals. This misalignment made it difficult for marketers to grasp the product's value or effectively adopt it, especially those with simpler use cases. Additionally, the growing market for organic traffic emphasized the need for a comprehensive UX redesign to enhance clarity, flexibility, and increase adoption.
Solution
A UX-driven redesign of OneLink’s core link creation and management flows, prioritizing user-centric clarity and flexibility.
Roles & Responsibilities
As the team leader, I closely guided the design process and provided ongoing mentorship to the junior product designer leading the execution, while also providing hands-on design work when needed. I ensured tight collaboration with the Marketing team throughout the project.
This included:
- Restructured the product by introducing distinct flows tailored explicitly to different marketing use cases such as Social-to-App, Referral-to-App, QR-to-App, and more, to ensure alignment with marketers’ jobs to be done. We also created an 'Experience Catalog' that enables marketers to discover and utilize previously untapped features.
- Maintained close collaboration with the Marketing team to ensure alignment on how we convey OneLink’s value proposition.
- Developed a new onboarding experience, informed by extensive user data, significantly reducing complexity and making it much easier for marketers with basic needs to get started.
- Invested efforts in simplifying setup requirements, reducing redundant configurations, and refining workflows to improve usability and create a clearer, more streamlined process.
- Conducted client interviews, meetings, usability testing, FullStory exploration, tickets reviews, and data analysis to ensure our decisions aligned with user needs.
Links creation and management (1/11)
OneLink's core link creation and management flows - Redesign
Project impact
+16% INCREASE IN KPI
Increased number of paying customers who are also active users of the Engagement suite
USER RETENTION
Boosted the number of customers who use more than one experience
USER ENGAGMENENT
Increased the number of advanced features utilization
TRAFFIC
Overall increase in traffic using Engagement links
eynat.pikman@gmail.com
+972-52-5866151
Redesigning for Clarity:
Enabling Marketers to See Product Value
Overview
Brands across industries use mobile marketing campaigns to attract and retain users, but directing them to the right place within an app after they interact with ads, emails, social posts, or other channels can be technically complex. This suite simplifies the process by providing deep-linking solution.
Users
Mobile marketing managers responsible for owned media channels such as social media, SMS, websites and more.
Problem statement
Initially, the product emphasized technical capabilities rather than aligning with marketers' workflows and goals. This misalignment made it difficult for marketers to grasp the product's value or effectively adopt it, especially those with simpler use cases. Additionally, the growing market for organic traffic emphasized the need for a comprehensive UX redesign to enhance clarity, flexibility, and increase adoption.
Solution
A UX-driven redesign of OneLink’s core link creation and management flows, prioritizing user-centric clarity and flexibility.
Roles & Responsibilities
As the team leader, I closely guided the design process and provided ongoing mentorship to the junior product designer leading the execution, while also providing hands-on design work when needed. I ensured tight collaboration with the Marketing team throughout the project.
This included:
- Restructured the product by introducing distinct flows tailored explicitly to different marketing use cases such as Social-to-App, Referral-to-App, QR-to-App, and more, to ensure alignment with marketers’ jobs to be done. We also created an 'Experience Catalog' that enables marketers to discover and utilize previously untapped features.
- Maintained close collaboration with the Marketing team to ensure alignment on how we convey OneLink’s value proposition.
- Developed a new onboarding experience, informed by extensive user data, significantly reducing complexity and making it much easier for marketers with basic needs to get started.
- Invested efforts in simplifying setup requirements, reducing redundant configurations, and refining workflows to improve usability and create a clearer, more streamlined process.
- Conducted client interviews, meetings, usability testing, FullStory exploration, tickets reviews, and data analysis to ensure our decisions aligned with user needs.
Links creation and management (1/11)
OneLink's core link creation and management flows - Redesign
Project impact
+16% INCREASE IN KPI
Increased number of paying customers who are also active users of the Engagement suite
USER RETENTION
Boosted the number of customers who use more than one experience
USER ENGAGMENENT
Increased the number of advanced features utilization
TRAFFIC
Overall increase in traffic using Engagement links
eynat.pikman@gmail.com
+972-52-5866151