Email Service Provider Integration Design:
Enabling Marketers to Move Fast
Overview
Mobile marketing managers need an effective way to drive users from email campaigns to their apps. OneLink streamlines this process with a single deep link that takes users directly from the email to specific in-app content. All while also measuring the effectiveness of the campaign.
Problem statement
The standard click-tracking mechanisms used by many Email Service Providers (ESPs) frequently break deep links, disrupting the intended user journey. This results in incorrect redirections and reduces the conversion rates of campaigns.
Users
Mobile marketing managers running email campaigns
Solution
We developed an integration engine to address the technical issues that disrupted the email-to-app experience. By supporting a wide range of ESPs, we enabled marketing managers to continue using their existing tools without changing how they build emails or relying on developer workarounds.
Constraints
- Creating a streamlined process was challenging due to OneLink's complex legacy infrastructure and permissions model, both of which significantly shaped our design decisions and limited simplification efforts.
- Additionally, OneLink profiles varied widely in configuration, requiring the interface to adjust dynamically to different setups. This introduced numerous edge cases that complicated the user experience.
- The workflow also required coordination between marketers and IT administrators. While marketers initiated the setup, they often lacked the technical knowledge to complete it. To address this, we designed an interface that guided each persona through their specific tasks.
Role
As the team leader, I guided the design process and supported the product designer throughout the project.
This included:
- Deep involvement in weekly brainstorming sessions with product and development leaders, focusing on the technical complexities and their impact on the user experience.
- Continuously challenging development assumptions to keep user needs at the center of decision-making and advocating for simplifying the process wherever possible.
- Using my technical background to effectively communicate and 'translate' complex technical constraints to the product designer and work closely together to design appropriate UX solutions.
- Initiating client interviews to validate the solution's fit within real user workflows.
Project impact
The ESP integration proved strategically important, meeting the needs of several high-profile enterprise customers seeking seamless email-to-app journeys. We began by supporting a few of the most widely used ESPs and gradually expanded our offering to over 20 ESPs, based on growing customer demand and adoption.
eynat.pikman@gmail.com
+972-52-5866151
Email Service Provider Integration Design:
Enabling Marketers to Move Fast
Overview
Mobile marketing managers need an effective way to drive users from email campaigns to their apps. OneLink streamlines this process with a single deep link that takes users directly from the email to specific in-app content. All while also measuring the effectiveness of the campaign.
Problem statement
The standard click-tracking mechanisms used by many Email Service Providers (ESPs) frequently break deep links, disrupting the intended user journey. This results in incorrect redirections and reduces the conversion rates of campaigns.
Users
Mobile marketing managers running email campaigns
Solution
We developed an integration engine to address the technical issues that disrupted the email-to-app experience. By supporting a wide range of ESPs, we enabled marketing managers to continue using their existing tools without changing how they build emails or relying on developer workarounds.
Constraints
- Creating a streamlined process was challenging due to OneLink's complex legacy infrastructure and permissions model, both of which significantly shaped our design decisions and limited simplification efforts.
- Additionally, OneLink profiles varied widely in configuration, requiring the interface to adjust dynamically to different setups. This introduced numerous edge cases that complicated the user experience.
- The workflow also required coordination between marketers and IT administrators. While marketers initiated the setup, they often lacked the technical knowledge to complete it. To address this, we designed an interface that guided each persona through their specific tasks.
Role
As the team leader, I guided the design process and supported the product designer throughout the project.
This included:
- Deep involvement in weekly brainstorming sessions with product and development leaders, focusing on the technical complexities and their impact on the user experience.
- Continuously challenging development assumptions to keep user needs at the center of decision-making and advocating for simplifying the process wherever possible.
- Using my technical background to effectively communicate and 'translate' complex technical constraints to the product designer and work closely together to design appropriate UX solutions.
- Initiating client interviews to validate the solution's fit within real user workflows.
Project impact
The ESP integration proved strategically important, meeting the needs of several high-profile enterprise customers seeking seamless email-to-app journeys. We began by supporting a few of the most widely used ESPs and gradually expanded our offering to over 20 ESPs, based on growing customer demand and adoption.
eynat.pikman@gmail.com
+972-52-5866151
Email Service Provider Integration Design:
Enabling Marketers to Move Fast
Overview
Mobile marketing managers need an effective way to drive users from email campaigns to their apps. OneLink streamlines this process with a single deep link that takes users directly from the email to specific in-app content. All while also measuring the effectiveness of the campaign.
Problem statement
The standard click-tracking mechanisms used by many Email Service Providers (ESPs) frequently break deep links, disrupting the intended user journey. This results in incorrect redirections and reduces the conversion rates of campaigns.
Users
Mobile marketing managers running email campaigns
Solution
We developed an integration engine to address the technical issues that disrupted the email-to-app experience. By supporting a wide range of ESPs, we enabled marketing managers to continue using their existing tools without changing how they build emails or relying on developer workarounds.
Constraints
- Creating a streamlined process was challenging due to OneLink's complex legacy infrastructure and permissions model, both of which significantly shaped our design decisions and limited simplification efforts.
- Additionally, OneLink profiles varied widely in configuration, requiring the interface to adjust dynamically to different setups. This introduced numerous edge cases that complicated the user experience.
- The workflow also required coordination between marketers and IT administrators. While marketers initiated the setup, they often lacked the technical knowledge to complete it. To address this, we designed an interface that guided each persona through their specific tasks.
Role
As the team leader, I guided the design process and supported the product designer throughout the project.
This included:
- Deep involvement in weekly brainstorming sessions with product and development leaders, focusing on the technical complexities and their impact on the user experience.
- Continuously challenging development assumptions to keep user needs at the center of decision-making and advocating for simplifying the process wherever possible.
- Using my technical background to effectively communicate and 'translate' complex technical constraints to the product designer and work closely together to design appropriate UX solutions.
- Initiating client interviews to validate the solution's fit within real user workflows.
Project impact
The ESP integration proved strategically important, meeting the needs of several high-profile enterprise customers seeking seamless email-to-app journeys. We began by supporting a few of the most widely used ESPs and gradually expanded our offering to over 20 ESPs, based on growing customer demand and adoption.
eynat.pikman@gmail.com
+972-52-5866151